About
Clarity, strategy, and execution - crafted around your portfolio, priorities, and your next move.
OUR STORY
Crafted Insights was built to bring institutional-quality expertise to developers, investors and multi-property families. In an industry where expertise is spread across many specialists (realtors, brokers, planners, appraisers, developers), guidance often becomes fragmented.
We bridge that gap.
By combining strategic thinking, financial insight, development experience and asset management, Crafted Insights delivers a unified, holistic perspective that help landowners, developer, and multi-property families make clear, grounded, long-term decisions.
Our focus is simple: provide holistic expertise crafted specifically for the way you own, invest in, and grow real estate.
OUR APPROACH
We bring together the full spectrum of real estate expertise - financial analysis, market insight, development feasibility, asset evaluation and portfolio understanding - to guide you at every stage of the real estate lifecycle. From evaluating land to modelling redevelopment scenarios, structuring capital or overseeing early project steps, we provide clarity rooted in disciplined analysis and real-world experience.
Our approach is multidisciplinary and pragmatic: strategy to shape long-term value and operational plans to support day-to-day decisions. Whether you’re a developer planning a project, an investor assessing opportunities or a family stewarding a multi-property portfolio for the next generation, we work as partners to help you unlock value and move forward with confidence.
OUR PRINCIPLES
We approach every client and project with the same foundation:
Clarity over complexity - translating information into actionable insight
Rigor in the numbers - disciplined, transparent financial analysis guiding every recommendation
A long-term lens - recommendations that align with both immediate needs and generational outcomes
Partnership, not transactions - we work alongside clients, advisors and stakeholders to ensure alignment at every step
WHY WORK WITH US
We bring an integrated, disciplined and perspective rarely found outside institutional environments. Real estate is multi-path and we map out options (build, hold, redevelop, refinance, dispose or reposition) to ensure you have clarity on risks, trade-offs and value creation opportunities.
Independent guidance aligned with your goals - recommendations are driven by analysis and long-term value and not by transactions
Institutional-quality analysis, tailored to you - our expertise brings the same level of underwriting, scenario testing, rigor and strategic thinking as major developers, funds and institutional investors but adapted to your scale, portfolio and goals
Meet our founder
Diana Lam brings over a decade of experience across development feasibility, financial modelling, underwriting and portfolio strategy. Having worked on both the developer and investor side, she has the ability to translate data and intelligence into actional insights.
She brings extensive experience across all asset classes and has successfully executed on all project types from land development, repositioning to managing stabilized portfolios. She holds a MBA from Queen’s University and was recognized as a Rising Star by CREW Vancouver in 2021.